80% of project management executives don’t know how their projects align with their company’s business strategy. (Source: Changepoint)
Fundamentally, strategic planning is a way to align your vision of the future state of your company to the projects, activities and services your company engages in!
It also gives you an opportunity to take a fresh look at your company from a different perspective, not just your leadership point of view, but also those of your customers, your employees, the people and communities impacted by your work, and other stakeholders you may have.
So where do we start in strategic planning?...Right where you are!
StrategicReserve can assist by first taking inventory of your current state. This is where we delve into who you are as an organization, a little history…how you got to this point, roles and responsibilities within your organization, how you define and measure success, barriers and pain points you are dealing with, etc. This is also when we gather the data that is meaningful to you- customer feedback, employee feedback, etc. We’ll conduct exercises such as a SWOT (strengths, weaknesses, opportunities, and threats) analysis.
Howard Rohm, President & CEO of the Balanced Scorecard Institute said, “Strategy Starts With the End in Mind”.
So, we look to the end! Your strategy will encompass your high-level goals, your vision, mission, and values. We will put your goals “on the stand” so to speak, and cross examine them. Are they too lofty? Are they realistic? We will define goals that are easy for everybody to understand, not open for interpretation, written in plain language, unambiguous, and anchored in reality, so we can be results-oriented!
The remainder of the process involves steps that move from that birds-eye view down to the lowest level we can get- from the goals you have defined, all the way to what it would mean for you to reach that goal, and ALL the “in between”, the practical “how we get from here to there”.
In this stage, we will implement ways to see if you are on-track with your plan, by creating performance measures that are common sense, and that directly demonstrate how you are meeting your goals.
There are different ways to approach strategic planning, but ultimately it is a process that needs to be a good fit for you. You will revisit your strategic plan frequently as your business grows and changes. So it is important to make sure that the process we use is a good fit for your organization. We can work on an approach that fits your organizational needs, your budget, and availability, as it is an investment for you!